I was tasked with developing a comprehensive branding pitch package for the new California Academy of Sciences Museum located in Golden Gate Park.
The goal was to create visually-compelling poster series conveying museum’s mission statement to: “Explore, Explain, and Protect the Natural World.” I quickly realized this could be applied to most of the museum staff and their roles within the organization:
Explorers = Scientist & Research Staff
Explainers = Instructors & Guides
Protectors = Conservationists & Activists.