Fashion Designer Emily Payne, of Lifetime’s Project Runway Season 13, wanted her children’s clothing line, Devon Rose, to be fun and chic, just like her. She needed a simple solution to not just share her creations, but to sell and promote them. We worked with Emily to find the best fit, ultimately settling on the e-commerce software, Shopify.

Using fabulous photos of young fashionistas and modern design elements we were able to reflect the brand personality on the website. The site is clean and crisp, allowing the clothing and photography to take center stage. Subtle details such as the animated logo keep it fun and playful, while the Shopify integration creates a seamless experience for users to navigate through the products and easily add adorable looks to their child’s wardrobe.
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