PG&E Climate Smart
Art Direction, Branding, Campaign design, Video
For my Senior year project I was tasked with creating a campaign that places the PG&E at the forefront of research and development in renewable energy programs. It needed to communicate that the problems we face in the future are not just the sole responsibility of the power company but of the end consumer as well. The goal was to educate the public on ways they can reduce their energy consumption.